Sonu Sood’s flex appeal makes him brand ambassador Texmo Pipe Fittings!

 "When a product withstands temperatures and the onslaught of weather, it needs an ambassador who represents the product in its truest form. Sonu Sood with his amazing flex appeal is all this and more," said director Rajendra Rathore, as he shot for the latest ad campaign of Texmo Pipe Fittings as its brand ambassador along with Sonal Chauhan, for director Rajendra Rathore, with CMD Sanjay Agrawal and COO Mohit Agrawal at Poonawala Bungalow, Madh Island.

"Sonu's macho image and Sonal's familial feel was a perfect brand fit," elaborates Sanjay Agrawal. "We were looking for a person who would represent our values and we needed to look no further," adds Mohit Agrawal.

The ad is about how Sonu Sood and Sonal Chauhan have a perfect family life, thanks to no leaking pipes at home. "I loved the concept when director Rajendra Rathore narrated it to me. I saw the product and personally felt convinced by it. I felt that besides the concept, the director and his team, and the product by itself is very good. I will surely use this in my house and I hope Mr Agrawal will give me a good discount," he grins. Adds Sonal Chauhan, "Sonu and I share a long association. This Texmo ad is taking that relationship one step further. I am glad we are both doing this campaign together."