Big Bazaar unveils Sankranthi Sambaralu with popular actress Richa Panai today

Visakhapatnam, 7^th January 2018: Big Bazaar started Makar Sankranti celebrations today at Vizag store with the launch of ‘Sankranthi Sambaralu’ by popular actress Richa Panai. Sankranthi is celebrated to mark the end of the month with the winter solstice and the start of longer days. This period is a part of early stages of the Rabi crop and agricultural cycle, where crops have been sown and the hard work in the fields is mostly over.Big Bazaar is celebrating this festival through Sankranthi Sambaralu.

The launch and logo unveiling of Sankranthi Sambaralu was followed by several fun activities that included singing and various other games. There was also a fancy dress competition that was judged by Richa Panai. The winners were given special prizes by her.

Richa Panai is a well-known Tollywood and Mollywood actress and was recently awarded Asianet Film Award for Best New Face of the Year.

Mr. Bhanu Prakash, Store Manager, commented on the new collection saying, “At Big Bazaar, we believe in celebrating the different festivals of India. The Sankranthi Sambaralu will help customers to celebrate the festival in a new and refreshing way.

Sankranthi Sambaralu will celebrate the festival through food. Food is the heart of every festival in India. Big Bazaar will be showcasing various seasonal produce and Makar Sankranti special products as part of this.

About Big Bazaar

Big Bazaar is the flagship hypermarket retail chain from Future Group, having presence in over 100 cities across the country. With its motto of “Making India Beautiful”, Big Bazaar ensures that all the products are of good quality and offered at the lowest prices. Promising 'more for less', Big Bazaar, offers 1.6-lakh mass-market product ranges that are sought by a majority of Indian consumers. It also offers a host of value-added services. The special discounts and promotional offers, which are available at regular intervals, make the format very unique and distinct. The consumer experiences a new level of standard in price, convenience, comfort, quality and store service levels.