The State of Telangana has rich cultural heritage and is known for its unique traditional arts, handicrafts, traditional foods that has evolved over the centuries. Geographical Indication (GI) has been an important tool to protect these products by way of registration. Geographical Indication of Goods and products share a link between the product and its specific place of origin along with its uniqueness, human skill and artistry involved.
Geographical
Indications can offer a comprehensive framework for rural development since
they can positively encompass issues of economic competitiveness, stake holder
equity, environmental stewardship, and socio-cultural value. Geographical
Indication also increases the contribution of handloom and handicrafts to the export
earnings.
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products of Telangana have been bestowed with Geographical Indication status as
a distinct form Intellectual Property Rights under WTO.
By
release of Special Covers, Department of Posts intends to spread awareness
about the Geographical Indication products. 4 covers were released on 23rd
Jan, 2021. Presently, 5 Special Covers on Nirmal Furniture, Narayanpet Handloom
Saris, Warangal Durries, Hyderabad Haleem and Siddipet Gollabhama Saris are
being released.
a) Gollabhama
Saris
Siddipet Gollabhama
Saris are known for the use of Gollabhama (milkmaid) motifs that are woven into
the fabric. Siddipet Gollabhama Sari was recognized with GI tag on 19.03.2012.
b)
Narayanpet Handloom Saris
Narayanpet
handloom saris have a distinct style of checked body, patterned border and a
simple pallu. Narayanpet Handloom Sari was recognized with GI tag on 04.03.2013
c)
Warangal Durries
The designs
that are characteristic of Warangal durries are geometric, angular motifs used
in tapestry weave structures and coloured horizontal stripes used on mats (jamkhans).Warangal
Durrie was recognized with GI tag on 18.05.2018
d)
Hyderabad Haleem
Hyderabad
Haleem is a meat stew prepared during the holy Islamic month of Ramzan for
consumption after the dawn to dusk fasting (roza). Hyderabad Haleem was
recognized with GI tag on 03.09.2010
e) Nirmal
Furniture
Nirmal
Furniture, made of teak, does not use nails. Only wooden pegs and adhesives are
used for assembling the furniture. Nirmal furniture was recognized with GI tag
on 09.09.2008
“eShop”-
eCommerce portal (www.eshop.tsposts.in)-Telangana Postal Circle’s yet another innovation initially
showcased Postal Department’s own products like Philately stamps, ancillaries,
Gangajal etc. During Sri Rama Navami, 1783 no. of “Sri Sita Ramachandra
Swami Kalyanotsavam” seva were sold through eShop portal. Now, eShop is being
expanded to host products of artisans of Telangana, especially GI tagged
products of Telangana. To start with Siddipet Gollabhama Saris(GI tagged
product) is made available for sale in eShop portal. Citizens of all over India
can purchase a variety of products from eShop.
Emphasizing
the role of culture in development of an individual and nation as a whole and admiring
the rich cultural heritage of young Telangana, today (07-08-2021), Smt. Dr.
Tamilisai Soundararajan, Hon’ble Governor of Telangana releases 5 Special
Covers and launches sale of GI product through “eShop” Telangana Postal
Circle’s eCommerce portal (www.eshop.tsposts.in) in presence of Sri S Rajendra Kumar, Chief Postmaster
General, Telangana Circle and other dignitaries at Raj Bhavan, Hyderabad.
On
this occasion Hon’ble Governor madam appreciated the efforts of Telangana
Postal Circle for conceiving this novel thought of issuing special covers on GI
Tag products and their sale through “eShop” portal. This initiative not only
supports some art norms, but also makes them “Atmanirbhar”.
On
this occasion, Sri S Rajendra Kumar, Chief Postmaster General, Telangana Circle
elucidated the importance of
Geographical Indication of Goods and Products
and its contribution to promotion of National and International Tourism, contribution of handloom and handicrafts to
export earning which in turns promotes economic prosperity of the producers and
goods produced in the Geographical territory.
He
also expressed that Department of Posts has taken responsibility to spread
awareness about 324 Geographical Indication products in India and also feel it
as its moral responsibility to pay tribute to Artisans of these Region Specific
Products and today’s event is one such effort in that direction.
-Press note
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